Less manual work. More confidence in your processes.
In many teams, daily operations depend on ad-hoc actions, scattered exports, and knowledge held by a single person. I help replace this with structured solutions that behave predictably.
What I do
I bring structure to environments where multiple systems, processes, and teams come together. The focus is on reducing friction and restoring clarity in daily operations.
Automation and integrations
Manual and error-prone work is replaced with processes that run consistently. This reduces dependence on ad-hoc actions and individual intervention.
- Stock and order processing
- Reporting and operational overviews
- Exception-based alerts
API integrations and data flows
ERP, PIM, and logistics systems are connected through explicit and maintainable integrations. Logic is visible and understandable, without brittle scripts.
- Consistent data
- Clear ownership
- Limited dependencies
PIM and product data structure
Existing PIM setups are structured and improved. This includes normalising supplier data and managing images, attributes, and imports.
- Fewer corrections
- Fewer exceptions
- Greater confidence in product data
Intelligent data processing
Automated routines classify, validate, and enrich data. Human attention is required only where it adds value.
- Automatic classification
- Data validation and enrichment
- Targeted alerts
AI is used as a practical tool, not as an opaque system.
How I work
The way of working is structured and transparent, with long-term stability as the priority. Decisions are explicit and expectations are clear.
Intake and analysis
The first step is understanding what is actually happening. Which systems are involved, where manual work appears, and where processes break under pressure. Assumptions are avoided and only observable reality is documented.
Design and planning
A concrete plan follows, with clear choices. What will be connected, which logic applies, and why. Scope is defined upfront, including what will not be built.
Implementation
The solution is built and tested in real conditions. Processes are stable, understandable, and documented so they remain transferable.
Handover and support
Delivery includes clear documentation. Support remains available for questions, adjustments, or extensions when needed.
✓ A good fit if you
- Have a concrete operational issue involving data, integrations, or automation
- Want to reduce reliance on manual work or individual knowledge
- Value clarity, stability, and transferability
- Prefer durable solutions over quick fixes
✗ Less of a fit if you
- Are looking for a completely new platform or application
- Primarily need marketing automation or campaigns
- Expect a full delivery team rather than a specialist
- Are unwilling to invest time in proper analysis
Selected work
Concrete projects involving real systems and measurable operational impact.
From manual tracking to automated stock visibility
An automated stock overview built from multiple data sources. Existing processes were first analysed and validated, then automated without ongoing manual work.
- → Automatically updated daily overview
- → Manual checks removed from operations
- → Decisions based on current data rather than outdated exports
From fragmented product data to a single reliable source
Product data from multiple sources was consolidated and structured in a central system. Naming, imagery, attributes, and webshop filters were aligned consistently. Imports and enrichment were automated where feasible.
- → One clear source for all product information
- → Images and product data loaded automatically
- → Explicit control over website content
From scattered inboxes to automated quote tracking
Quote requests from multiple inboxes are processed automatically. Duplicate requests are detected and converted into structured tasks with status updates and follow-ups.
- → No quote requests overlooked
- → Real-time visibility across the pipeline
- → Shorter response times through automation
About Smirflow
I am Shair. With experience as a developer, product owner, and project manager, I work at the intersection of technical capability and operational reality. This makes it easier to identify where problems arise and how they can be resolved structurally.
My focus is bringing stability to operational processes. Reducing manual work, constant interventions, and dependence on individual knowledge. The aim is solutions that work technically and remain understandable for the people relying on them.
The work I enjoy most requires technical depth, but always serves a practical outcome. Predictable processes, reliable data, and teams that regain control over their operations.
Let’s see if this fits
The first conversation is informal and without commitment. It is simply an honest discussion about whether I am the right person for the problem. I usually respond within one business day.